Ray Price, Inc. |
  • Thank you for 35 Years
    After 35 years serving the Raleigh community, Ray Price Harley-Davidson
    has new ownership and is now Tobacco Road Harley-Davidson.
    We thank you and appreciate your continued loyalty and support.


The family and staff of Ray Price Harley-Davidson/Triumph want to thank you for 35 years of support.

Tobacco Road Harley-Davidson

Tobacco Road Harley-Davidson

The Southeast's premier Harley-Davidson® dealership.

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Ray Price Triumph

Ray Price Triumph

One of the Southeast's largest Triumph dealerships.

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Capital City Bikefest

Capital City Bikefest

A major festival in downtown Raleigh centered on the motorcycle life style.

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Toymakerz - Watch Season 2 episodes on Velocity

Capital City Bikefest | 22-Dec-2017

One of the Triangle’s largest annual events and among the nation’s largest downtown motorcycle rallies earns Raleigh the spotlight on Velocity Network’s nationally televised show “ToyMakerz.” The e

Harley-Davidson | 15-Dec-2017

Arizona businessman John Morotti has purchased Ray Price Harley-Davidson/Triumph from the namesake’s family.

Harley-Davidson | 14-Dec-2017

The family of hall-of-fame motorcycle racing legend Ray Price today announced its decision to sell Ray Price Harley-Davidson/Triumph to John Morotti, an experienced businessman from Arizona who own

Harley-Davidson | 14-Dec-2017

The city’s 35-year-old Ray Price Harley-Davidson/Triumph dealership, founded by the legendary motorcyclist of the same name, will be sold to an Arizona businessman who operates three Harley-Davidso

Harley-Davidson | 13-Nov-2017

Demo rides are a popular and exciting way for riders to experience first-hand the power and performance of a Harley-Davidson® motorcycle.

Ray Price Harley Davidson is a staple of the Raleigh Christmas parade.

Harley-Davidson | 12-Nov-2017

Ray Price Harley Davidson is a staple of the Raleigh Christmas parade, and their float is paying a special tribute this year, using it to celebrate their connection with the community.

Harley-Davidson | 19-Oct-2017

Harley-Davidson, the Wounded Warrior Project and military enthusiast Adam Sandoval surprised an injured Iraq War veteran Thursday with the gift of a new bike to thank him for his military service.

Capital City Bikefest | 29-Sep-2017

Last week’s influx of motorcycle enthusiasts into downtown Raleigh for Ray Price Capital City Bikefest made a big impact for two important nonprofit organizations that serve military families.

Pair plan wedding at Bikefest in Raleigh this weekend

Capital City Bikefest | 22-Sep-2017

Bikers from across the country are rolling through downtown Raleigh this weekend for the 13th annual Ray Price Capital City Bikefest.

Capital City Bikefest | 21-Sep-2017

Some men buy motorcycles when they think they see middle age chasing them down the road.

Capital City Bikefest | 19-Sep-2017

Downtown Raleigh, North Carolina, will rev into action once again Sept. 22-24, during the 13th annual Ray Price Capital City Bikefest, presented by GEICO Motorcycle.

Capital City Bikefest | 5-Sep-2017

Motorcycle industry leader Ray Price Harley-Davidson has partnered with North Carolina based Graybeard Distillery, makers of award winning and industry disrupting Bedlam Vodka, to build the Bedlam