“Ray Price Award” to Crown Best Engine Builder at 75th Daytona Bike Week

Ray Price was famous for his innovations in motorcycle engine performance. During this week’s 75th Daytona Bike Week, his mechanical prowess will be immortalized with the Ray Price Award going to the best engine builder at “The Masters III” custom bike show, presented by Misfit Industries and GEICO Motorcycle. Known as the world's largest motorcycle event, Daytona Bike Week runs from March 4 to 13, 2016.

The Masters III custom bike show will take place on Wednesday, March 10, from 11 a.m. to 3 p.m. at Riverfront Park in Daytona, Fla. Elite professional builders from across the country will compete for $25,000 in prizes, including the Ray Price Award for “baddest motor.” The team at Ray Price, Inc. has custom designed and fabricated the trophy to be presented that day.

“It’s a tremendous honor to have Ray’s impact on the custom bike building community recognized with an award in his name,” said Mark Hendrix, general manager, Ray Price, Inc. “The 75th annual Daytona Bike Week is a special event, and The Masters III custom bike show with Misfit Industries and GEICO Motorcycle has become one of the year’s very elite builder competitions.”

Ray Price passed away in December 2015 after living his life with the throttle wide open, earning worldwide fame as a motorcycle drag racer and “Father of the Funnybike.” Price won 46 national events and set 51 speed records, including the IHRA nitro-fuel record of 6.36 seconds at 224.21 mph. He is an inducted member of six motorcycle racing halls of fame and was distinguished for his innovations in the racing garage as well as his generosity and community service.

“Ray was a sought after expert in high-performance engines. His wisdom and willingness to help other race teams and engine builders is legendary,” said Chris Eder of Misfit Industries. “It’s only appropriate that the top power plant in our show receives the Ray Price Award for baddest engine.”

About Misfit Industries

Founded in 2007, Misfit Industries is a leader and innovator in the design and fabrication of custom motorcycles and aftermarket parts. Misfit Industries custom bikes have won numerous awards and shows across America, and have been featured on television as well as in an upcoming motion picture. Misfit Industries holds patents on many aftermarket parts due to their unique, inventive and utilitarian natures. Simply put, a motorcycle made by Misfit Industries doesn’t fit in, it stands out. Using Misfit Industries innovative parts, custom bike builders across the country create bikes that are not only beautiful in appearance, but also great to ride. Please visit http://www.misfitmademotorcycles.com.

About GEICO Motorcycle

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers, insuring more than 23 million vehicles (auto & cycle). GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). http://www.geico.com