Iconic Ray Price Harley-Davidson & Triumph Dealership Has New Ownership | Ray Price, Inc.

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Iconic Ray Price Harley-Davidson & Triumph Dealership Has New Ownership

Harley-Davidson | 14-Dec-2017

Iconic Ray Price Harley-Davidson & Triumph Dealership Has New Ownership

Scott Misner | Raleigh, NC

The family of hall-of-fame motorcycle racing legend Ray Price today announced its decision to sell Ray Price Harley-Davidson/Triumph to John Morotti, an experienced businessman from Arizona who owns and operates three motorcycle dealerships in that state. Ray Price Harley-Davidson has been a Raleigh institution for 35 years and a cornerstone of retail and industry in the Triangle region of North Carolina. The dealership has hosted its annual Ray Price Capital City Bikefest event for 13 years, attracting an estimated one million motorcycle enthusiasts to downtown Raleigh over the years. Financial details of the sale have not been made public.

With Ms. Jean Price’s decision to retire, Morotti will take ownership effective in January 2018. The dealership will continue to sell and service new and previously owned Harley-Davidson and Triumph motorcycles, operating from its current location at 1126 South Saunders Street in Raleigh. The business will continue to operate under the Ray Price moniker at this time as no decision has been made about a name change.

“The Price family has been honored to serve Raleigh and the greater Triangle community for 35 years,” said Mark Hendrix, the dealership’s general manager, on behalf of Ms. Jean Price and her daughter Robin Richardson. “Ray, Ms. Jean and Robin have built a community of loyal motorcyclists that we all consider family and who see the dealership as their home away from home.”

Ms. Jean, as she is affectionately known, is the widow of Ray Price and a matriarch of the local motorcycling scene. She and Richardson have served in an ownership role since Ray’s passing in December 2015. After 35 years in the motorcycle business, they have decided the time has come to retire.

“The Price family is grateful to be handing over the controls to John Morotti, a longtime friend who’s as passionate as they are about the spirit of our motorcycle riding community,” said Hendrix, who will remain as general manager.
Morotti owns three award-winning motorcycle dealerships: Superstition Harley-Davidson in Apache Junction, Az., and Mother Road Harley-Davidson and Route 66 Motorsports, both in Kingman, Az. He also owns London Bridge Harley-Davidson, in Lake Havasu City, Az., the area’s only genuine Harley-Davidson retail shop.

“Ray Price built an amazing dealership and family of riders here in Raleigh and across North Carolina. We’re thrilled to continue that heritage,” said new owner, John Morotti. “We see the growth of Raleigh as a tremendous opportunity, and we will continue the family’s legacy of education and community service that’s been part of the fabric of the Triangle for 35 years.

“I’ve known Ms. Jean and Ray Price for decades, and we intend to serve the community with our experience and our passion for motorcycling, forming new friendships and enthusiastic new riders for the next 30 years and beyond,” said Morotti.

For 35 years, Ray Price Harley-Davidson and Ray Price Triumph have made Raleigh, N.C. a top motorcycle destination. The knowledgeable staff provides award-winning customer service and education programs for riders of all experience levels. The dealership has been named a Dealernews Top 100 business the past four years, and a Powersports Business Power 50 Dealer nationally in each of the past five years. In 2015, the N.C. Retail Merchants Association named the dealership its “Retailer of the Year.”

Founded by hall-of-fame motorcycle racing legend Ray Price, the dealership actively supports nonprofit charities. In recent months, $14,000 was raised for charity at Capital City Bikefest; $3,000 was raised at the dealership’s Whole Hog BBQ Cook-Off last month; and $3,000 along with more than 50 bicycles were donated to Toys For Tots earlier this month.

Ray Price was a Johnston County native and is an inducted member of the N.C. Sports Hall of Fame. He also is an inducted member of the American Motorcycle Association Hall of Fame, the Sturgis Motorcycle Hall of Fame, the N.C. Drag Racing Hall of Fame, the East Coast Drag Times Hall of Fame, and the National Motorcycle Museum & Hall of Fame. Twitter: @RayPriceHD. Facebook: @RayPriceHarley

About Ray Price Harley-Davidson

For more than 30 years, Ray Price Harley-Davidson has served as the center of motorcycle culture in Raleigh, N.C., and among the Southeast’s top motorcycle dealerships. Home to Hall-of-Fame racing legend Ray Price, dealership staff have centuries of combined Harley riding experience to provide award-winning customer service and education programs for beginners-to-expert riders. Ray Price was again named a 2014 Dealernews Top 100 business, as well as a Powersports Business Power 50 Dealer. The team actively supports area charities through a wide range of philanthropy projects. Ray Price Racing won the National Hot Rod Association’s (NHRA) Top Fuel Harley Championship in 2014 and 2015.

Bluetooth Headset Workshop

BOOM!™ Audio Workshop

115th Anniversary Gear Workshop

How to Detail Your Bike Workshop

FBC Brunswick Stew & Winter Sweets

Kids May Day Ride

Toys for Tots Ride

Whole Hog Cook-Off

Clayton Harvest Festival Ride & Show

Riding Academy Class Reunion

Wild Buffalo Wings Cook-Off

Got to be NC Ride and Show

Spring Demo Days - Day 2

Spring Demo Days - Day 1

Easter Basket Ride

Butt Pickin' Contest

Bluetooth Headset Workshop

ToyMakerz Viewing Party with Dave Ankin

Holiday Ugly Sweater Saturday

LED Lighting Workshop

Ladies Service Seminar

Cold Weather Riding Workshop

Performance Workshop

Polar Bear Ride-In & Chili Cook-Off

BBQ Brothers Brunswick Stew Fundraiser

UNC@NCSU Viewing Party

Audio Workshop @ the Garage

Performance Workshop @ the Garage

Ladies of Harley Group Meeting

BOOM! Audio Workshop

Performance Workshop

Mission: Thank You

Hogs and Rags Ride

Heated Gear Workshop

Revolutionize Your Ride Workshop

Ride For Jason & Friends

Save Becky's Boobies Poker Run

GEICO Hot Bike Tour Smoky Mountains Route

GEICO Hot Bike Tour Pre-Ride Party

Clayton Harvest Festival Ride & Show

Performance Workshop

Bikers Against Child Abuse Poker Run

Riding Gear Essentials Workshop

2018 New Model Open House

Ladies Service Seminar

The Miracle League Ride

LED Lighting Workshop

Performance Workshop

LED Lighting Workshop

Performance Workshop

Black Sheep Asylum Poker Run

American Legion Riders Post 232

Memorial Day Weekend Used Bike Tent Sale

How to Detail Your Bike Workshop

How to Detail Your Bike Workshop

Suspension Workshop

Suspension Workshop

Legend REVO & AXEO Demo Rides

Dyna, Sportster & Triumph Workshop

Leilani Mae Horse Rescue Ride

Audio Workshop at the Garage

Boom!™ Audio Workshop

35th Anniversary Celebration

See and Be Seen Workshop

Riding for a Smile

Tour Pass Drawing

Vandora Masonic Charity Ride

Milwaukee-Eight® Engine Workshop

Blue Knights NC 2 Officer Go Down Memorial

Denim Fashion Show

Ray Price Rumbles the Ritz

Denim Fashion Show

Heated Gear Workshop

Ride For Jason & Friends

It's a Wonderful Wednesday

Ready to Rally Workshop

LED Lighting Seminar

How to Detail Your Bike Workshop

Custom Creations Workshop

Boom! Audio Workshop

Performance Workshop

*CANCELLED* Heated Gear Workshop

FBC Brunswick Stew & Winter Sweets

Toys for Tots Ride

Whole Hog Cook-Off

Riding Academy Class Reunion

Wild Buffalo Wings Cook-Off

Got to be NC Ride and Show

First Responders Appreciation Event

Season Opener Used Bike Tent Event

Easter Basket Ride

Triumph Street Cup Unveiling

Valentine's Lunch & Fashion Show

Ray Price Rumbles the Ritz

Polar Bear Ride-In & Chili Cook-Off

Winterize Your Bike Workshop

Triumph New Model Unveiling

Boom! Audio Workshop

Performance Wokshop

LED Lighting Workshop

Whole Hog Cook-Off

Raleigh HOG Group Meeting

10th Annual Miracle League Ride

Ray Price Rumbles the Ritz

All-Star Ride for Life

American Legions Riders Poker Run

2017 New Model Open House

3rd Annual Autism Awareness Poker Run

Marine Corps Reserve's Toys for Tots Ride

2016 Custom Dynamics' Parade of Lights

2016 Mountain Dew Kickstart Parade

Freedom Biker Church VIP Ride

Ready to Rally Workshop

Riding Academy Class Reunion

Project RUSHMORE Experience

Boom!™ Audio Workshop

Infotainment Workshop

First Responders Appreciation Event

Honor and Remember Ride For The Fallen

Got to be NC Ride and Show

BACA Annual 100 Mile Ride

Prepare to Tour Workshop - LED Lighting & Luggage Edition

St. Baldrick's Foundation Benefit Ride

Season Opener Used Bike Tent Event

All About Denim Event

Ladies of Harley Pancake Breakfast

Military Missions In Action Benefit ride presented by VEMA-Raleigh

Capital City Bike Nights

Custom Kings Sportster Reveal Party

Easter Basket Ride

Officer Down Memorial Ride

Freedom Bike Church Brunswick Stew Fundraiser

How to Detail Your Bike

LED Lighting Seminar

Custom Creations Seminar

Upgrade Your Gear Seminar

Blackout Your Bike Seminar

Boom! Audio Seminar

Prepare to Tour Seminar

Wild Buffalo Wings Cook-Off

Butt Pickin' Contest

6th Annual Tattoofest

Bonneville Reborn Launch Party

High Performance Workshop

Heated Gear Workshop

Shriners Hospital Tab Run

Polar Bear Ride-In & Chili Cook-off

Customer Christmas Party

Toys for Tots Ride

Ride for Jason and Friends

Tarheel Defenders Charity Ride