Arizona businessman John Morotti has purchased Ray Price Harley-Davidson/Triumph from the namesake’s family.
Ray Price passed away in 2015 at the age of 78. He opened the store 35 years ago, and his company is known for organizing Capital City Bikefest and supporting several charitable causes, including Toys for Tots.
Terms of the deal were not disclosed. The store is located at 1126 South Saunders St. and will keep its name under the new ownership, which takes over in January.
“Ray Price built an amazing dealership and family of riders here in Raleigh and across North Carolina. We’re thrilled to continue that heritage,” stated Morotti, who owns three motorcycle shops in Arizona. “We see the growth of Raleigh as a tremendous opportunity, and we will continue the family’s legacy of education and community service that’s been part of the fabric of the Triangle for 35 years."
Price was a hall-of-fame motorcycle racer. His company has won several top industry awards and the N.C. Retail Merchants Association named Ray Price Harley-Davidson its 2015 Retailer of the Year.
For more than 30 years, Ray Price Harley-Davidson has served as the center of motorcycle culture in Raleigh, N.C., and among the Southeast’s top motorcycle dealerships. Home to Hall-of-Fame racing legend Ray Price, dealership staff have centuries of combined Harley riding experience to provide award-winning customer service and education programs for beginners-to-expert riders. Ray Price was again named a 2014 Dealernews Top 100 business, as well as a Powersports Business Power 50 Dealer. The team actively supports area charities through a wide range of philanthropy projects. Ray Price Racing won the National Hot Rod Association’s (NHRA) Top Fuel Harley Championship in 2014 and 2015.