Motorcycle industry leader Ray Price Harley-Davidson has partnered with North Carolina based Graybeard Distillery, makers of award winning and industry disrupting Bedlam Vodka, to build the Bedlam Vodka custom motorcycle. The Bedlam Bike will be unveiled at 8 pm on Friday, September 22nd at The Anchor Bar located at 207 Fayetteville St, Raleigh, during The Ray Price Capital City Bikefest. After the unveiling, the Bedlam Bike will be parked in the Bedlam Vodka booth at Bikefest and will be used as the centerpoint for donations of products to benefit those affected by Hurricane Harvey in Houston.
"Both teams are eager to assist and hope that the necessities that we can provide will ease some of the suffering of Houston's residents," said Mark Hendrix, General Manager of Ray Price-Harley Davidson. "After the unveil, the Bedlam Bike display will be a photographic opportunity meeting point for community drop-offs, which will be batched and sent immediately following Bikefest."
"The immediate synergy between our companies, not only from a branding perspective with the Bedlam Bike, but also the harmonious working collaboration that developed between our teams made it immediately apparent to both of us that we needed to leverage that partnership to help Houston," commented Brandon Evans, CEO of Graybeard Distillery. "As such, Graybeard and Ray Price will be matching all product donations made at the Bedlam Bike display by the community in order to help citizens affected by Hurricane Harvey."
For more information about what can be donated, please visit http://www.capitalcitybikefest.com/events/hurricane-relief-donations.
Bedlam Vodka is an award-winning rice-based vodka, distilled from an Irish recipe several generations in the making. It was recently chosen by ESPN as the exclusive vodka served at its BODY at ESPY VIP party in Los Angeles. Currently distributed in North Carolina, Bedlam will begin distribution in Georgia, South Carolina and New Jersey by the end of September. For more information on Bedlam Vodka, visit www.bedlamvodka.com or write to firstname.lastname@example.org.
For more than 30 years, Ray Price Harley-Davidson has served as the center of motorcycle culture in Raleigh, N.C., and among the Southeast’s top motorcycle dealerships. Home to Hall-of-Fame racing legend Ray Price, dealership staff have centuries of combined Harley riding experience to provide award-winning customer service and education programs for beginners-to-expert riders. Ray Price was again named a 2014 Dealernews Top 100 business, as well as a Powersports Business Power 50 Dealer. The team actively supports area charities through a wide range of philanthropy projects. Ray Price Racing won the National Hot Rod Association’s (NHRA) Top Fuel Harley Championship in 2014 and 2015.