Ray Price named North Carolina Retailer of the Year

Ray Price Harley-Davidson has been named the North Carolina Retail Merchants Association (NCRMA)’s Retailer of the Year, and was the only organization based in the Raleigh and Durham region to be recognized this year.

Award winners are selected by a committee of retailers, retail educators, retired retail executives and industry suppliers. Businesses are evaluated according to their contributions to the state’s economy, their business innovations, and their impact on local communities.

“We’re excited to be recognized by the NCRMA and are honored to be named among very good company,” said Mark Hendrix, general manager of the Top 100 dealership. “We take tremendous pride in helping to educate the public about the fun and camaraderie of motorcycle riding culture. Our staff has more than 950 years of riding experience as a team to offer riding education and customer service that helps change stereotypes in the community.”

Among the Southeast’s top motorcycle dealerships, multiple Top 100 award winner Ray Price is an iconic name that has served as the center of motorcycle culture in Raleigh for the past 30 years.

The dealership actively supports area charities through a wide range of philanthropy projects, including weekly fundraising rides and quarterly cook-offs for charity. In recent months, the dealership and Raleigh HOG raised $1,200 for the Masonic Home for Children in Oxford and delivered 70 repaired bicycles to needy youth, including a $3,000 donation to Toys for Tots.

For the past 10 years, Ray Price has hosted North Carolina’s largest motorcycle festival, Capital City Bikefest, which attracts more than 100,000 visitors to downtown Raleigh each September.

The award was presented to Price (shown, above, with NCRMA president and general counsel Andy Ellen) during NCRMA’s annual meeting and luncheon in Winston-Salem.